More Than a Brand: Why We Support Stray Dog Shelters in China

Ever since the beginning of Le Bel Ami, we have been working alongside stray dog rescue communities in both Beijing and Chongqing, supporting organizations that provide shelter, medical care, and rehabilitation for abandoned and injured dogs.

What began as a personal commitment of both founders slowly became part of the spirit behind Le Bel Ami.

In many cities across China, stray dogs survive in extremely difficult conditions. Some are abandoned after breeding, some are rescued from abuse, and many simply have nowhere safe to go. Independent rescue shelters often operate with limited funding, relying entirely on volunteers, donations, and community support to continue their work.

Through our collaboration with rescuers on the ground, we witnessed not only the hardship these animals face, but also the compassion and resilience of the people dedicating their lives to protecting them.

That is why we decided to make this support a permanent part of our journey.

Starting from the first day, 5% of profits from Le Bel Ami will be donated directly to stray dog rescue shelters in Beijing and Chongqing. These contributions help provide:

- Food and daily supplies

- Shelter maintenance

- Rehabilitation support 

For us, this is not charity as branding. It is responsibility, gratitude, and a belief that businesses should remain connected to real lives and real communities.

Le Bel Ami was created around the idea of warmth, companionship, and emotional connection. Supporting rescued stray dogs feels like a natural extension of those values.

Every purchase contributes to something beyond fashion — it helps create safer spaces for animals who have been forgotten.

We are deeply grateful to every rescuer, volunteer, adopter, and supporter who continues this work every day, often quietly and without recognition.

And to our community: thank you for allowing us to grow while giving back at the same time.